The New Parent Employer Scorecard

Are you ready to keep your top performers through their first year as parents?

The first year of parenthood is when good people quietly start looking elsewhere - and most employers don't see it coming.

Take the New Parent Employer Scorecard and find out whether your policies, culture and practical support are enough to keep your best people through that first year.

Uncover important insight across 3 categories to help your organisation to retain, support, and attract talent.

100% free.
15 questions.
Takes under 3 minutes to complete.
Results tailored to your organisation.

Supporting employers and new dads since 2018

Answer 15 questions and receive our FREE, interactive, checklist:

Improving Paternity Leave - Your Starter Checklist

You’ll be scored against the following key areas:

Parenting Culture

Great culture helps remove the barriers to policy uptake and engagement and helps insulate you from retention challenges. How many markers of good practice does your business hit?

Support for New Mums

Enhancing fully paid maternity leave for new mums is the starting point in many organisations, but for great retention you need to look at what support is in place before and after their return to work.

Support for New Dads

Building a diverse, inclusive and supportive workplace for new parents is not a challenge that is solved by only creating initiatives aimed at new mums. Men are increasingly voting with their feet.

The cost of not being ready

In the UK, Pregnant Then Screwed and Women in Data research estimates that 74,000 women lose their jobs each year while pregnant or on maternity leave.

The Dad Shift and Movember research points to 45% of fathers experiencing depression or anxiety symptoms in the baby's first year.

Parenting Out Loud research found one in eight mothers have left paid work since becoming a parent.

It’s free and only takes 3 minutes

Ian Dinwiddy

Ian is a coach, mentor and the founder of Inspiring Dads.

He delivers coaching, presentations and workshops to innovative businesses who put supporting new dads at the heart of their gender equality strategy, recognising the positive impact on equality and well-being of helping dads solve the challenge of:

'How to be a great dad WITHOUT sacrificing a great career.'

A former management consultant, twice a stay-at-home dad and an English National League hockey umpire, he was the co-host of 46 episodes of the Lockdown Dads podcast, where they interviewed politicians, PhDs and an international rock star.

He is married to Lisa, a London based Lawyer, and they have two children; a 16 year old daughter, and 13 year old son.